Reebok is a British company that majors in apparel and footwear manufacturing. The company became a subsidiary of Adidas in 2005. It has been so since then until now. The company majors in the production of footwear, clothing, CrossFit sportswear, running sportswear and fitness wear.  They serve as the official apparel and footwear sponsor for various brands and organizations, like Les Mills, Spartan Race, CrossFit and Ultimate Fighting Championship.

Historical background

The company was founded by Joe and Jeff Foster in 1895; that is, over 100 years ago. It was previously headquartered in Bolton, England, but the headquarters have moved to Canton, Massachusetts, United States today, while also maintain regional offices in places like Mexico City, Hong Kong, Montreal, and Amsterdam. Their items have gained global popularity over the years. However, the company plans to move its headquarters to Boston, a move that is expected to complete by 2018.

Its wide acceptance

The brand dominates the athletic apparel and shoe market alongside other significant shareholders like Adidas and Nike. Their products are of premium quality and designed to improve the performance of the sportsman or woman wearing them. They spend millions of dollars on development and research so that they can satisfy the yearnings of their customers.

The company provides athletic apparel to many professional athletics. They have signed several, and baseball stars to promote their brands and these efforts have been paying off over the years. Furthermore, they supply many baseball and football players with sports gears to improve popularity.

Today, the brand focuses its energy on making professional hockey, football, and basketball equipment. They have put up several innovative designs that have successfully bolstered their usage rate across the globe and especially in the minor pro league and National Hockey League. Many top-level players currently endorse Adidas equipment gears. And this has helped the brand to attain impressive success among sneakers users.

Its unique qualities

The brand products are lightweight, thereby enabling the end user to move smoothly. They make ultra-lightweight shoes for soccer, and many of their products feature the semi-transparent SPEEDFOIL and HYBRIDTOUCH upper material, which gives the end users a feeling of softness when they put on the shoes. A player wearing such footwear will not have a problem when dribbling on the field of play.

Furthermore, the upper material is made of microfiber, and this enables the players to move faster on the field of play.  The soft-textured upper mold material used in making the shoes makes it easier to achieve control on the field.