Cotton bags have become all the rage over the last five years as the average shopper becomes much more eco-conscious. With the war on plastic still well and truly underway, shops are having to do more to reduce their carbon footprint and create a sustainable packaging solution. But what about the cotton bag? In this article, we will be providing you with some of the aspects you should consider when designing a printed bag for your business.
When designing the perfect bag for your business you must consider every aspect. Whether it be the blend of cotton you are using all the way down to the type of stitch that is used in manufacturing. But by far one of the most important aspects to consider is the colour. The colour of your printed cotton bags needs to not only stand out, but it must be true to the branding as a whole. There are plenty of combinations and gradients that you can choose from, all of which will draw the eyes of a customer.
Size Of Bag
The next aspect that you need to consider is the size of the bag. This should completely depend on the type of products you are looking to sell as the products will likely be carried out of the store in one of these bags. This is why several businesses allow for a wide range of sizes to suit almost every price point or size of the product that they sell. These can be manufactured and ordered in bulk and stored for as and when you need them.
When you have organised the colour theme and the size of the bag it is then time to consider the branding. The placement of the logo can make or break when making a bag such as this as you want it to be as noticeable as possible. It should be something that is memorable yet true to your business and must remain consistent with the rest of the branding you have for your company. By keeping this consistent, you are then marketing your store to new audiences every time someone leaves the shop with one of these bags.
Thickness Of The Straps
The final element that you need to consider is the thickness of the strap. The smaller that the strap is, the more likely you are to experience strain on other parts of the fabric. Therefore, making the straps on the larger bags thicker will help to distribute the weight evenly whilst making it more comfortable for the customer to carry. This is crucial should you want your customers to continue using the bag as they are more likely to use it if it is stylish and comfortable to carry around. Therefore, designing a bag with comfort and practicality in mind will provide long term benefits to your business.
Regardless of the company that you are running, using a cotton bag as an alternative to plastic can not only reduce the carbon footprint for your company, but it can also provide a long-term marketing solution for those loyal customers.